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The trick is that this content has to be valuable, which simply means that it has to answer this fundamental question in the mind of your audience: What’s in it for me?In other words, create content that solves problems for your audience, or answers questions they may have about your business. For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using. It’s not necessary to bad mouth the competition.

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This oftentimes restricts the military's ability to operate at maximum efficacy. However, by using a PMC, their personnel can…… And the applicant must successfully pass a pre employment drug screen Collins, icks and Van Meter, 2000. All private security officers must meet the applicable statutory requirements and any criteria that have been established by the employer. In looking at the requirements that have been set forth by the state of Louisiana, the following minimum requirements must be met in order for a person to become a private security officer:1. The applicant must be 18 years of age. 2. They must be a citizen of the United States or a resident alien holding a proper documentation to work in the United States. 3. They can not have been convicted in any jurisdiction of any felony or of crime involving moral turpitude. 4. They can not have been declared by any court of competent jurisdiction to be incompetent by reason of mental defect or disease which has not been restored.